Listings Management
AI optimizes listings for 50+ sites so your info is always accurate — and always found.
Table of Contents
How to get started
Create and sync your business profile
To add information to your Business profile, and to begin pushing data to more than just Google. Open the Listings Management tool in the toolbar. Slide over to the Listings Sync button.
On the top right of your screen, select the Edit business profile button.
Add all relevant information about your business. Hours, phone number, website, categories, photos, logos, social links, address, etc. *Don’t forget holiday hours!
Once you hit save – Your listings are now in progress.
DFM’s listings aggregator is now building, claiming, and verifying your business listings on over 50 search engines and review sites.
“Synced” = The data you added to your business profile is now live in that site.
“Submitted” = The data from your business profile has been sent to that site.
“Sync in progress” = Data is being processed.
“Claimed” = Your profile for this site has been claimed.
“Not Syncing” = The data submitted was either denied or an account has already been verified for that site. Reach out to support for more details.
*Note: Smaller search engines and review sites may take up to 60 days for all listings to sync or submit.
“Sync to fix” near one of your listings?
Select Sync to fix to start pushing data.
What are the fields in the business profile?
- Hours of Operation: Set hours, including hours that extend past midnight.
- Special Hours: Add holiday hours and exceptions under hours.
- More Hours: Add category-specific hours (for example, delivery, drive-through, takeout, pick-up) under hours.
- Google Attributes: Configure category-specific attributes under more.
- AI-Generated Descriptions: Generate short and long descriptions.
- Image Requirements: Follow Google Business Profile image guidelines for logos, primary, and additional photos.
- Service Area Business: Don’t have an address? Hide the physical address (where supported, such as Google) for service area businesses, including bulk updates.
Creating a Google Business Profile (GBP)
To create a Google Business Profile, please follow the steps below after opening this link: https://business.google.com/en-all/business-profile/
You can either log in to your existing Google account or create a new account. **Whatever account you use to create this profile will be the owner of the profile. DFM highly recommends that only the owner of the business have this level of ownership over your Google Profile(s).**
Helpful tips when creating a profile:
Connecting your Google Business Profile
Open the Administration tool in your DFM account.
Select Integrations & Search Google Business Profile. Login and connect your Google.
*The same steps can be used to connect your Facebook account. Administration>Integrations>Search ‘Facebook’.
Keep your profiles up to date
Ensure your business information remains accurate: *AI uses your Google profiles and reviews to answer questions about your business.*
- The name of your business should be cohesive with your website, social media, and search engine profiles.
- Phone number on Google must match your website to avoid re-verification issues.
- Hours, addresses, logos, exterior/interior photos, about sections, and more should all be up to date.
What is Keyword tracking?
Keyword Tracking helps you monitor how a business ranks for specific search terms over time. You can add keywords, view positions in a grid, analyze trends, and manage which keywords appear in reports.
Why is Keyword tracking important?
- Understand ranking performance for target keywords.
- Identify changes in visibility over time.
- Focus efforts on terms with the most impact.
What’s included in Keyword tracking?
- Add Keywords: Enter terms or phrases to track.
- Keyword Grid: View positions, best position, average rank, change, search volume, competition, and last updated date.
- Settings: Adjust or remove keywords using the action menu.
- Trend Tab: Analyze Keyword performance over time.
- SMART Keyword Suggestions: Discover additional keyword ideas.
- Executive Report: Keywords are included.
How to use Keyword Tracking
Open Listings Management from the toolbar. View Keyword Tracking.
Click Add Keywords (one per line)
Click Add to begin tracking
Once added, you can now look at the Keyword Grid when selecting a keyword.
The grid displays:
- Position Rank: Current search position for the keyword
- Average Rank: Average of all the grid points
- Search volume: Approximate local monthly searches
- Competition: Green/Yellow/Red circle – Competition level (Low, Medium, High)
- When clicking on the keyword/phrase implemented, you will be able to view local competitors that show up in search for the same keyword.
- Last Updated: Date of the last update
Want a bigger tracking radius?
Click the settings button at the top of your screen and adjust the radius.
Choose to push the keyword, or Sync Keywords?
After you have added your keywords, click on a word, click settings:
Favorite keyword, PUSH to Executive report data only.
Sync keyword, enabling your listings to send this keyword to your search engine and review site profiles.
Main difference? Favoriting means you want to track the keyword and see if it’s getting you clicks. Syncing means you want this word to appear on your profiles for search results.
Analyze keyword trends
Click the Trend tab next to each keyword. Filter a date range if needed.
No results on your Keyword Grid?
If the business is a Service Area Business (SAB), the issue might arise from a misalignment between targeted keywords and the address listed in the business profile.
Workaround for service area businesses:
- Align keywords with the business address by focusing on the area surrounding the listed address.
- Change the business address to a location closer to the targeted region. Important: This is not recommended and may impact listing accuracy.
If you do have an accurate address and are still not seeeing any data:
- No online users are searching that keyword AND finding your business profile.
- The keyword is new, and there is no data yet to report. Check back again in 24 hours. Still nothing? Contact customer service.