Turn your CRM into your sales engine.

Keep customer records, opportunities, conversations, tasks, schedule meetings, and track sales activity automatically — so your team can spend less time updating the CRM and more time closing.

✓ Built for the whole sales process — contacts, companies, opportunities, conversations, tasks & reporting
CRMSales workspace
Search++ Create
Sales Overview All activity · This month
Last 30 days ▣
Open opportunities28+6 this month
Pipeline value$184K+18% vs. last month
Qualified leads74+24 this month
Tasks overdue3Needs attention
Opportunity PipelineBoard view
Acme CorpWebsite + SEO$12,000
Jordan SmithService estimate$4,500
NorthstarGrowth package$18,000
Blue RiverMonthly marketing$7,500
Summit Co.CRM + AI$21,000
WestlineListings$9,800
Recent activityLive
✦
AI updated Acme CorpMeeting outcome added to CRM
2m
◉
New lead createdWebsite form → Jordan Smith
18m
✓
Follow-up completedProposal sent to Summit Co.
42m
✦
AI insight available2 deals may need attention
1h
Two CRM options.

CRM Basic is included in our Growth and Everywhere packages. It centralizes your contacts, tracks review generation and NPS scores, and lets you oversee your team's communications. Everything on this page is CRM Sales Engine, our full sales CRM, available through our sales team.

Don't just store what happened.
Do something with it.

Capture the activity, understand the context, update the record, and surface the next move — all from the same system.

01

Know

See contacts, companies, opportunities, tasks, and every interaction in context.

02

Capture

Turn meetings and sales activity into structured customer information automatically.

03

Decide

Ask AI what changed, which deals need attention, and what should happen next.

04

Act

Move opportunities forward with workflows, follow-ups, scheduling, and sales tasks.

Meet your AI Sales Assistant

Your CRM finally keeps itself up to date.

After meetings and sales activity, AI can extract outcomes, identify important details, update records, and help you understand what needs attention next.

  • Automates CRM updates from sales activity
  • Chat with CRM data to find wins and painpoints
  • Surfaces opportunities and next-best actions
  • Keeps reps focused on selling instead of data entry
✦
AI Sales AssistantConnected to your CRM
●
Which deals need my attention today?
3 opportunities need attention

Summit Co. — proposal sent 5 days ago with no follow-up.

Northstar — decision-maker asked for pricing details.

Blue River — next meeting is scheduled tomorrow.

What happened in my last meeting with Northstar?
Meeting summary Pricing was discussed, implementation timing was requested, and a proposal follow-up was identified as the next action.
Conversation IntelligenceSales call
MeetingNorthstar · Discovery Call
Duration42 min
Score87 / 100
PricingTimelineImplementationDecision makers
Action items

✓ Send pricing breakdown

✓ Confirm implementation timeline

○ Schedule decision call

Conversation Intelligence

Turn every sales call into usable data.

Record and analyze sales conversations so the important parts don't disappear when the meeting ends. Summaries, topics, and action items become part of the customer record.

  • Meeting recording and transcription
  • Automatic summaries and topics
  • Action items captured for follow-up

Sales Coaching

Give every rep the feedback your best rep already knows.

Use call intelligence to highlight what is working, where conversations are getting stuck, and how reps can improve.

  • Score interactions against sales frameworks
  • Surface missed opportunities and risks
  • Turn conversations into coaching moments
Sales CoachingThis week
87Rep score+8%
Discovery92
Questioning84
Objection handling76
Next steps94
AI coaching noteAsk one more discovery question before moving into pricing.

Sales pipeline

See every opportunity. Know what happens next.

Visual pipelines make the state of your sales process obvious at a glance.

Acme CorpWebsite inquiry$12K
Jordan SmithEstimate$4.5K
NorthstarDiscovery complete$18K
WestlineService package$9.8K
Summit Co.Proposal sent$21K
Blue RiverPricing review$7.5K
BrightwellFinal approval$31K
Oak & Co.Contract$14K
Custom ObjectsBusiness-specific data
ContactsCompaniesVehiclesProperties
2019 Ford F-150VehicleAcme Corp
123 Main StreetPropertyJordan Smith
Enterprise EquipmentAssetNorthstar

Customize your CRM

Your business doesn't fit a generic CRM. Your CRM should fit your business.

Use custom objects and contact fields to track the specialized information your team actually works with, and associate it with contacts, companies, and opportunities.

From lead to close.

CRM

Contacts & Companies

Keep customer records organized and connected.

PIPELINE

Opportunities

Track deals visually and know what needs attention.

ACTIVITY

Tasks & Meetings

Keep follow-up work tied to the customer record.

AI

Chat with CRM Data

Ask your sales data questions without building reports.

INTELLIGENCE

Conversation Intelligence

Turn calls into summaries, topics, and actions.

COACHING

Sales Coaching

Help reps improve with feedback from real conversations.

AUTOMATION

Workflows

Automate repetitive sales and follow-up tasks.

FLEXIBILITY

Custom Objects

Track the data unique to your business.

Less admin. More selling.

1

Connect

Bring your contacts, companies, opportunities, meetings, and sales channels together.

2

Let AI capture

Meetings and sales activity become structured CRM data instead of forgotten notes.

3

Sell with clarity

Ask questions, follow opportunities, coach your team, and act on what matters next.

Your CRM should help your team sell — not give them another job.

Talk to sales

FAQ

DFM CRM is a sales workspace for managing contacts, companies, opportunities, tasks, meetings, and customer activity, with AI helping keep records updated and surface useful sales insights.

Yes. Configured AI workflows can extract useful information from meetings and sales activity and use it to update customer and opportunity records, reducing manual data entry.

Yes. You can use natural-language questions to find information about contacts, companies, opportunities, meetings, and follow-up needs.

Configured Conversation Intelligence can record, transcribe, summarize, and analyze sales meetings and store useful outputs with the CRM record.

Yes. Custom objects and fields are available and can be associated with contacts, companies, and opportunities. The sales pipelines tool only uses currency not custom numerical value.