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Advertising with DFM

Go beyond organic. DFM's advertising services put your business in front of the right people β€” on streaming TV, across the web, on social media, and even on digital billboards β€” so you get found wherever your customers are.

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You Set
Your Budget
Tell us your goals and how much you want to spend
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We Buy
the Ads
We target and place your ads across the best channels automatically
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You Get
Found
Your business appears in front of the right audience at the right time

Where Your Ads Run

DFM places your ads across four powerful channels β€” each reaching your customers in a different part of their day.

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Connected TV

Your ads run on Hulu, Peacock, Disney+, Fox, ESPN, Paramount+, and more β€” reaching viewers who've ditched cable.

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Display & Internet Ads

Ad placements across premium and top performing sites. All the major data providers β€” over 100,000 available audience segments.

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Digital Billboards

Build local awareness and credibility. Run hyper-local campaigns or expand city to city. Have access to every major digital billboard in the U.S.

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Meta Ads

Targeted ads on Facebook and Instagram β€” reaching your ideal customers where they spend their time.


Why Programmatic Advertising?

Traditional advertising is a guessing game β€” you pay for an audience and hope the right people are watching. Programmatic advertising flips that. Instead of buying a time slot or a page, your ad is matched to specific people based on who they are, where they are, and what they're interested in.

That means your budget goes toward the impressions most likely to turn into customers β€” not wasted on people who'll never buy from you.

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Precision Targeting

Reach people based on location, demographics, interests, browsing behavior, and more.

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Efficient Spend

Your budget is optimized in real time β€” every dollar is working to get your ad in front of the right people.

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Measurable Results

Track impressions, clicks, and conversions. Know exactly what your ads are doing.

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Always On

Reach customers in the morning, evening, and everywhere in between.


Best Practices for Getting Results

Whether you're running CTV, display, digital billboards, or Meta ads β€” these tips will help make every campaign more effective.

Know Your Audience

The more specific you are about who you're targeting, the better your results. Think about your best current customers β€” their age, location, interests, and online behavior. The more your DFM account manager understands your ideal customer, the better we can target them.

Keep Creative Simple and Clear

Whether it's a TV spot, a banner ad, or a billboard, your message needs to land in seconds. Lead with your strongest benefit, use your brand colors, and always include a clear call to action β€” a phone number, website, or offer. Avoid cramming too much in.

Match the Channel to the Goal

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CTV β€” Build Awareness

Best for getting your brand in front of a local audience. People are relaxed and engaged when streaming β€” great for brand recall.

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Display β€” Stay Top of Mind

Great for retargeting β€” showing your ad to people who've already visited your website or searched for your services.

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Digital Billboards β€” Local Presence

Perfect for building local brand recognition. High-visibility placements in your community keep your name front and center.

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Meta β€” Drive Action

Excellent for generating leads, clicks, and direct responses. Meta's targeting tools let you get very specific about who sees your ad.

Be Consistent

The best advertising results come from consistency. Customers rarely act on the first impression β€” research shows it takes multiple touchpoints before someone takes action. Running ads across more than one channel (for example, CTV + Meta) amplifies your reach and reinforces your message.

Let the Data Guide You

Pay attention to what's working. Impressions tell you how many people saw your ad. Click-through rates tell you if your message is compelling. Conversion data tells you if it's driving real business. Use this information to refine your creative and targeting over time β€” campaigns that get reviewed and optimized consistently outperform set-it-and-forget-it campaigns.

πŸ’‘ Pro TipPair your advertising campaigns with a strong review presence and an up-to-date Google Business Profile. When someone sees your ad and then searches for your business, you want what they find to close the deal β€” not send them to a competitor.

Frequently Asked Questions

How much should I budget for advertising?+
There's no one-size-fits-all answer β€” it depends on your market, goals, and competition. Your DFM account manager can help you figure out a starting budget that makes sense for your business and the channels you want to run on.
How long before I see results?+
Advertising results build over time. Most businesses start seeing meaningful data within the first 30 days. Brand awareness channels like CTV and billboards tend to have a longer ramp-up, while Meta ads can drive more immediate responses when optimized well.
Do I need to provide my own creative (ads)?+
It depends on the campaign type. In some cases DFM can assist with creative β€” reach out to your account manager to discuss what's needed for your specific channels and goals.
Can I run ads on just one channel?+
Absolutely. You can start with a single channel and expand from there. Many businesses start with Meta ads or CTV and add more channels as they see results and grow their budget.
How is this different from Google Ads?+
Google Ads targets people who are actively searching for something. DFM's programmatic advertising reaches people before they search β€” building awareness and staying top of mind so that when they're ready to buy, your name is the one they think of first. The two approaches work well together.

Ready to Get Found?

Talk to your DFM account manager to find out which advertising channels are the right fit for your business and budget.

Contact Us β†’ contactus@thedfmagency.com
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